Value creator &

business accelerator!

INSPIRING | MOTIVATING | CHALLENGING

Master the Art of

Value-based Selling

A practical guide & workbook for B2B practitioners

Slightly different from a typical value selling book, I have used my practical experience to build a step-by-step guide for sales and marketing practitioners to develop value-based cases from value discovery through developing a value proposition to its communication.


The book contains tools, tips, and tricks to make your value cases faster and more robust towards and with your customers.


Does it sound interesting?


If interested, here is the link to Amazon:

A world where B2B businesses consistently

unlock their full potential,

accelerating growth and profitability

through the power of value-driven strategies.

Are you struggling to accelerate your business?

Do you feel like you're missing out on modern commercial approaches that could help you succeed?


Introducing Valuebizbooster - an approach based on co-creation and modern technologies that will challenge your perspective and help you accelerate your business. With Valuebizbooster, you'll be part of a collaborative process that will give you the tools and resources you need to succeed in today's business world.


Imagine having access a consultant, coach and trainer who will work with you to identify your business's strengths and weaknesses. You'll get personalized guidance and support that will help you make the most of your business's potential. Plus, you'll be introduced to modern technologies that will streamline your operations and help you stay ahead of the competition.


Valuebizbooster has access to a network of experienced sales and marketing experts to complement the team if required.


If you're ready to accelerate your business with co-creation and modern technologies, reach out to me.


Ready to take your business

to the next level.

Get Started

Why?


You are looking to accelerate the performance of your sales teams to generate growth or improve your profitability. You have implemented a commercial excellence initiative or a value selling training or your commercial strategy or pricing optimization and you are now wondering that the expected impact and performance are not achieved?

What?


What my customers typically achieve:

  • improve profitability & growth
  • access new leads and capture value
  • develop the competencies of the commercial people
  • salesforce effectiveness & enablement
  • improve customer experience and loyalty

How?


Through a co-creative approach with the support of coaching and mentoring I assess, develop and roll out with your organization a tailored program/project or training to make your initiative successful and change stick.

Since every client has different challenges and needs,

let's have a short diagnostic

to find your best approach:

  • We make your idea a reality.
Get Started

20

Years of experience

> 20

Speaking events

> 80

Projects

> 1000

trainee in Value Selling

Steve Laborda


I'm founder of valuebizbooster and a commercial excellence and value-based selling practitioner, consultant, trainer, keynote speaker and coach who helps teams and organizations reach their full commercial potential.


With almost two decades of experience in sales, marketing, and commercial excellence, I have devoted my life to helping B2B companies in the chemical industry and, more broadly process industries become more successful in their businesses.


From developing sales strategies and deepening customer relationships to providing consultancy, training, and coaching services, I'm passionate about helping commercial leaders and teams reach their goals and develop their capabilities. I firmly believe everyone has the potential to succeed, and I strive to help my clients unlock that potential.


Typical projects

LEARN MORE about the available services

How it works:

  • Commercial Excellence

    Scope:

    diagnostic & roadmap development of commercial excellence projects such as CRM, Customer Voices, Channel Management, Sales Force effectiveness and more.


    Customers: 

    B2B, B2BC, Chemicals, Industrial Manufacturing

  • Pricing and Value Selling

    Scope:

    - Pricing Optimization projects (diagnostic, quick wins, pricing tool selection, ...)

    - Negotiation trainings and coaching

    - Value Selling training, coaching


    Customer: 

    B2B, Chemicals, Industrial Manufacturing

  • Change & Leadership

    Scope:

    Leadership coaching and development of CEO and Sales Leaders


    Customers: B2BC Cosmetic, B2B chemicals


  • B2B Social Selling

    Scope:

    Coaching and training sales and marketing teams in social selling e.g. LinkedIn, Sales Navigator


    Customers:

    B2B Chemicals, Industrial Manufacturing

  • Interim Management

    Scope: 

    interim management in sales leadership role


    Customers: B2BC Cosmetic

What do others say about me?



Satisfied 

customers


Conferences are always boring...

You have been spending two days on a conference full of insights, a lot of knowledgeable speaker, away from your business investing time and money, but at the end you are exhausted and don´t recall much?


My unique approach, focusing on co-creating and superlearning, allows the audience to being fully engaged and to retain high level of insights.


Here an example of what can happen when I am presenting at a conference:


Interested in having fun and a lot of energy during a key-note to your team or at your conference? 


GET IN TOUCH WITH ME

Service & Offering


All the services you need,

 in one place

Improve

your profit


From pricing strategy to determination, execution to monitoring and pricing governance.


Implement your pricing strategies, especially Value-based Pricing towards Value-based Selling.


Own Value Selling methodology from insights gathering, value proposition development, value quantification/pricing and communication through negotiation.

Grow

your business


Grow faster than you expected possible, by enhancing your capabilities in Social Selling and Key Account Management.


A structured approach from finding the right contacts & decision makers, cold messaging to get contact through engaging the contact in a relevant discussion in a B2B environment.


From the key-account definition, strategy development, and internal alignment through customer interactions.

Accelerate

Commercial Excellence

 

from diagnostic, roadmap  to concept development and implementation supported by change management.


Possible themes could be overall commercial excellence program development, pricing, channel management, customer voices or learning academy setup.

How it works

PROJECTS

From diagnostic through concept development to implementation of sales and marketing projects (e.g. Commercial Excellence, Pricing, Customer Voice, ...)

TRAINING

Customized or even tailor-made Interactive and engaging  sales and marketing training combining On-site, digital learnings possibly enhanced by coaching support.

COACHING & MENTORING

Coaching and/or mentoring as a support tool for your leaders or sales teams to get other perspective and solve their daily challenges. Either as a standalone approach or in combination with trainings.

KEYNOTES & MODERATION

A keynote or a moderation, either at a conference or a company internal sales and marketing event, to kick-off or get your audience energetized again.

Take your next step towards

growth and profitability!

Did you find some of the services interesting but are not yet sure where to start?


During a diagnostic call, we will provide valuable advice to help you achieve your business goals. You'll get a chance to ask questions, brainstorm ideas, and receive feedback on your current approach.


With his extensive experience, Steve has helped

many businesses grow and achieve success.

"𝘐'𝘮 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘵𝘰 𝘰𝘧𝘧𝘦𝘳 𝘵𝘩𝘪𝘴 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘵𝘰 𝘴𝘢𝘭𝘦𝘴 𝘢𝘯𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘸𝘩𝘰 𝘢𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘭𝘦𝘷𝘦𝘭. 𝘔𝘺 𝘨𝘰𝘢𝘭 𝘪𝘴 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘴𝘬𝘦𝘵𝘤𝘩 𝘢 𝘳𝘰𝘢𝘥𝘮𝘢𝘱 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘥𝘳𝘪𝘷𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘢𝘯𝘥 𝘵𝘢𝘬𝘦 𝘺𝘰𝘶𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘵𝘰 𝘯𝘦𝘸 𝘩𝘦𝘪𝘨𝘩𝘵𝘴,"

To schedule your diagnostic call with Steve,

simply click on the button "Get Started"

GET STARTED

Tools


Are you tired of wasting precious time

on manual lead generation for your business?


Introducing Dripify, the revolutionary tool that turns your LinkedIn account into a lead-generating machine.


With Dripify, you can automate your networking efforts, connect with potential customers, and generate leads while you're busy with other tasks.


Imagine the possibilities:

  • Grow your network exponentially, reaching thousands of potential customers
  • Build relationships with decision-makers who can make a real impact
  • Convert leads into paying customers with ease


Click on the banner now to discover how Dripify can transform your LinkedIn experience and generate leads for your business on autopilot.

WE’RE HERE TO HELP YOU - DIGITAL SALES ACADEMY(*)

Boost The Fitness 
Of Your Sales Force

Specifically designed for chemical and other process industry businesses


➡️ More information HERE

Book a demo

(*)With Our Double Loop  Hybrid & Digital Sales Academies 


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